Travelling is one of the fundamental archetypes of the whole human experience. Its appeal is inexorably linked to its capability to transmit cultural and emotional experiences. Seeing as the architectural concept of the AUDI Terminal itself was a clear reference to the airport environment, it was decided to extend the theme of travel to the design concept for its opening. In this way the event allowed the dealer to convey an entirely new identity, affirming it as the starting point for a journey throughout the world.
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