A comparison between the technological and the ecological is the concept behind the new graphic and architectural layout for Fiat Parts&Services Exhibition Stands 2007 in Bologna and Paris. Built with eco-compatible and recyclable building materials and modular, paper-made furniture, the stand conveyed the Fiat Group’s new philosophy which centres around the combined pursuit of traditional and innovative technological research and high ecological standards. Essential and pure in its colours and shapes, the exhibition space was organized into a simple but flexible layout which satisfied the client's desire for a meeting point for potential clients and a “shop window” for their new leading activities.
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